My Expert Midwife: Campaign
Delivering creative & cohesive campaigns.
As part of our ongoing brand partnership, we are responsible for the graphical execution for all My Expert Midwife campaigns, ensuring a cohesive, targeted approach across all consumer online, social and paid media.
Power to the perineum.
Honesty is a key brand value to My Expert Midwife, they don’t beat around the bush. For this campaign we harnessed this attitude in a powerful and positive way.
Perineal massage is a little known subject amongst mums-to-be and not all midwives talk about it. A difficult subject to approach, we built a rousing campaign to raise awareness of its benefits and importance. Education was our objective, so the use of graphical arrows, animation and our conversational tone of voice helped raise awareness around this personal and important subject, encouraging midwives and pregnant women to tackle this taboo and hopefully have better birthing and recovery experiences.
Our animated “how to” guide has been a vital educational tool for both midwives and mums, viewed over 600,000 times and counting!
Support for all.
This time it’s not just about the mums, with the launch of both female and male pre-conception supplements, clear range navigation and shelf disruption is key.
A new demographic for My Expert Midwife, this is the first product of their range designed for men. Therefore, the campaign needed to feel appropriate for both men and women. The campaign's simple graphical style heroes My Expert Midwife's iconic brand colours paired with a scientific line style and bold, confident type, putting the ingredients and facts to the forefront and ensuring total transparency and education.
Our campaign toolkit was then executed by their talented in-house team and rolled across all social and digital platforms.
Putting the U back into Mum.
Finding a spare five minutes as a new mum might seem impossible. The challenge for this campaign was to turn the attention to self-care in motherhood, coinciding with their third anniversary.
They are really insightful and think through every angle, they get our brand, our tone of voice and personality, and understand our customers and their needs. The OurCreative. team always bring a different viewpoint, and they have been instrumental in helping My Expert Midwife bring campaign ideas to life across all platforms. They have also helped us to further develop our brand identity, helping us be fit for the future as we grow. This great team are also a lovely bunch of people and we love working with them, and consider them to be an extension of our own team.
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