My Expert Midwife

How do you give personally invested brand owners the tools to bloom?

Brand strategy

Brand creation

Brand activation

Already gaining a cult following online, ambitious co-founders Lesley and Claire came to us with their fledgling brand and a small range of iconic products looking to build on their humble beginnings with a stronger, bolder, more own-able identity that would succeed in a store environment.

Challenge.

Originally only sold online, we needed to ensure stretch into a physical store environment. It was important that everything we did stayed true to their matter-of-fact attitude and never shied away from the reality of the issues faced by pregnant women and new mums every day, putting the ‘expert’ at the forefront of the brand, whilst retaining their cheeky personality.

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Idea.

During our long standing partnership with My Expert Midwife, we Introduced new brand assets and a softer, natural colour palette, increasing brand awareness across touch-points. A suite of photography was developed to highlight the texture of the serums, the user-friendly USP’s and the
all-natural ingredients.

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Impact.

My Expert Midwife is now a major player in the world of pregnancy and baby, recently launching their supplements category, online advice hub and pioneering antenatal classes, putting their midwife brand proposition to the forefront, resulting in strong brand growth beyond their iconic packaging.