Forever Faye

Challenge.

Paul Valentine Group approached us at a turning point. Self-made, entrepreneurs, they instinctively knew their target audience, creating two brands; Paul Valentine, known for its affordable, iconic watches and Faye, specialising in fast-fashion jewellery. Both brands grew rapidly via social media, with a team 30+ strong, they are now a multi-million-pound company in a competitive and crowded marketplace. They recognised the need to share responsibility with their growing team, requiring strategic positioning and brand guard rails to future-proof their brands.

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Idea.

Our new brand strategy celebrates female confidence. Faye jewellery is curated with real women in mind who possess both beauty and strength. The collections accentuate & accessorise the female form, inspiring confidence and real self-belief. Our iconic speech marks, born out of our redesigned logo are used to emphasise, accentuate and start the Faye conversation.

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Impact.

The internal Faye team are running with our comprehensive, magazine style, brand book, executing the new look and feel across all brand touch-points. We love seeing consumer's social posts styling Faye their way.