Dawat

What we did:
Logo design
Brand identity
Packaging
Illustration

Creating a new delivery meal kit brand with heart and soul.

With a successful history in the restaurant business, a rich Indian heritage, and proud northern roots, Dawat is on a mission to bring people together. Sharing their wealth of knowledge through their new premium subscription boxes.

Challenge.

Looking for a fresh perspective on a stale category, the brief was to create a joyous identity and end-to-end customer experience, sharing their wealth of knowledge through cook-a-long videos and handy chef tips, so the nation can learn to cook fresh Indian feasts at home.  

No items found.
No items found.
No items found.

Idea.

Our proposition, ‘good times over food’ cements a human-centric approach into the heart of the brand. Building on the name Dawat, meaning “a feast to celebrate any joyous occasion”. The strap-line “curry & company” spells it out in Dawat’s northern straight-talking and tongue-in-cheek manner. Forget dark and dated Indian restaurants and takeaways. Bright, energetic colours and a personality to match cuts through the bland. Yet homely photography and typographic flourishes keep it feeling authentically Indian.

No items found.
No items found.

Impact.

Launching 5 recipes in October 2022, Dawat has experienced strong growth on social media with a focus on influencer marketing and our educational cook-a-long chef videos.

The brand has more than doubled its recipe offering, so loyal fans can continue to mix up their weekend family feasts.  

Results:
No items found.

Got a brand challenge?
Let's solve it together.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.