Dawat
Logo design
Brand identity
Packaging
Illustration
Creating a new delivery meal kit brand with heart and soul.
With a successful history in the restaurant business, a rich Indian heritage, and proud northern roots, Dawat is on a mission to bring people together. Sharing their wealth of knowledge through their new premium subscription boxes.
Challenge.
Looking for a fresh perspective on a stale category, the brief was to create a joyous identity and end-to-end customer experience, sharing their wealth of knowledge through cook-a-long videos and handy chef tips, so the nation can learn to cook fresh Indian feasts at home.
Idea.
Our proposition, ‘good times over food’ cements a human-centric approach into the heart of the brand. Building on the name Dawat, meaning “a feast to celebrate any joyous occasion”. The strap-line “curry & company” spells it out in Dawat’s northern straight-talking and tongue-in-cheek manner. Forget dark and dated Indian restaurants and takeaways. Bright, energetic colours and a personality to match cuts through the bland. Yet homely photography and typographic flourishes keep it feeling authentically Indian.
Impact.
Launching 5 recipes in October 2022, Dawat has experienced strong growth on social media with a focus on influencer marketing and our educational cook-a-long chef videos.
The brand has more than doubled its recipe offering, so loyal fans can continue to mix up their weekend family feasts.
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