Doritos
What we did:
How do you reignite a brand to pack a punch?
We were tasked by the Doritos team to create a visual identity system that unleashed the global power of Doritos. Developing a breakthrough future-forward look and feel for the brand that better activates the Doritos brand narrative.
Challenge.
We were tasked by the Doritos team to create a visual identity system that unleashed the global power of Doritos. Developing a breakthrough future-forward look and feel for the brand that better activates the Doritos brand narrative.
Idea.
Ignite you. We want to light the fire in the bellies of those who want to push the limits.
Impact.
Pepsi-Co's most successful global Launch with a +6% global sales uplift. Also, and perhaps most insightful, the product was chosen by the US Police Department as a free product to be given out to festival goers at the first legalised cannabis music events with labels attached explaining how to stay safe at the event.
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Pepsi-Co’s most successful global launch.
Results:
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