Bullfix

How does the mighty bull charge for attention?

Brand identity

Packaging design

From online to retail ready, we were challenged to take this innovative brand and give it the strength, credibility and shelf standout to demand attention and loyalty from both the trade and home users.

Challenge.

Bullfix is the gorilla of plasterboard fixings. No Bull! Engineered with precision, we knew that this impressive product stood out from the crowd. From online to retail ready we were challenged to take this innovative brand and give it the strength, credibility and shelf standout to demand attention and loyalty from both the trade and home users.

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Idea.

Modernising the bull and mimicking graphic elements within the logo mark created a more distinctive and credible brand identity. Additional assets were created to ensure that the presence of the bull was undeniable on every brand platform. The strong black packaging and large brand mark creates irrefutable shelf standout, demanding to be noticed in a sea of small euro-hooked products.

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Impact.

Grabbing the retail space by the horns, Bullfix has now launched into trade giant, Screwfix, attracting professional tradesmen, guaranteeing much needed repeat purchases for this strong as an ox product. Proving yet again, it's the little things that make big things possible!