ASDA Organic
Brand strategy
Brand positioning
Brand identity
Packaging design
Inspiring conscious minded customers.
Having no organic brand identity, Asda came to us to create a credible brand to appeal to consumers looking for the ethical and taste benefits of eating organic.
Challenge.
How do you attract and reassure conscious-minded customers with an inspiring, down to earth design?
Disparate and unloved, Asda's Organic range lacked consistent brand assets with no clear graphical signpost in store or online. It needed a fresh and cohesive new look, that would be instantly recognisable in a busy and saturated store environment.
Idea.
We needed to start at the beginning by re-imagining this category as one. A new cohesive brand has been born. The O taken from the logo has been crafted into a viewfinder, which allows the consumer to get closer to nature providing reassurance that Asda’s products are expertly picked for their ethical sourcing, premium quality and exceptional taste.
Earthy textures. Our natural “from the earth” photography has a raw, grainy, cinematic feel to accentuate the organic nature of the products.
Impact.
A cohesive, distinct, and own able brand identity appeals to ethical consumers who want to be good to their mind, body and planet. The sophisticated green panel is an identifiable beacon for organic in store, elevating the range from mid-tier.
OurCreative. are a joy to work with, they are a partner in the truest sense of the word, working with us to create market-leading brands, all with a smile and so much positivity.
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