Wolfe Bros

Releasing the wolf beyond the door

Logo design

Brand identity

Packaging

Illustration

The guys at Double Six Drinks are great at creating drinks that are the envy of their peers and we're great at creating bar worthy brands that cut through the noise, so from the first cheers, it was a match made in heaven.

Challenge.

Double Six Drinks approached us to reimagine their award-winning range of gins with an iconic and disruptive brand identity. Finding their bars closed over lockdown and with a lot of time on their hands, the dream to create their own “cracking Yorkshire Gin” was born.

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Idea.

Fusing the essence of tradition with a spirit of modernity, the identity draws inspiration from the history of 39 Call Lane, Leeds—the birthplace of their first micro distillery. The address was once home to Wolfe Brothers, a renowned jeweller, which inspired their unique name ‘Wolfe Bros of Yorkshire’. Our new brand identity proudly features a bold diamond shape within the hand rendered, industrial typography, serving as a subtle tribute to this historic connection.

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Impact.

Historically, the guys were hand applying 8, yes 8, individual labels to every bottle. It was our mission to reduce this excessive packaging and save this small, passionate company precious money and production time. Their new bold and beautiful brand identity now demands attention in a busy bar. We’ll have a raspberry and hibiscus with ginger ale, what can we get for you?