OMV!
Brand identity
Photography
Packaging
Social content
A joyful and unapologetic sub brand for Asda's vegan offering.
Challenge.
Asda wanted to move with the times and create a modern and distinctive sub brand to entice vegans, flexitarians and meat reducers alike. Drawing a younger crowd through bold, colourful branding and mouthwatering photography.
Idea.
OMV! is the range that proves there’s no need to hide when it comes to delicious vegan food. All about ‘Big Flavour and No Compromise’.
If you’re a vegan who loves ice cream? We’ve got you! Who said vegans can’t enjoy indulgent treats? Our delicious, inspiring and indulgent range means you never have to worry about FOMO!
Impact.
A new visually exciting identity that clearly packs a punch. The unapologetically bold and ballsy brand mark and contrasting colour palette that can be switched up to create a powerful pop on shelf, OMV! is impossible to miss.
OurCreative. are a joy to work with, they are a partner in the truest sense of the word, working with us to create market-leading brands, all with a smile and so much positivity.
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