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Let's talk about bits, baby.

November 29, 2021

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Thoughts

Yes, that’s right. Women’s bits are the focus of our latest campaign for My Expert Midwife.

Famous for their life-saving Spritz for Bits My Expert Midwife has always championed women’s pregnancy and post-partum health. Their recent survey of over 1,000 mums, revealed that two thirds of UK women (66%) believe there is social stigma around discussing their genitals during pregnancy and after childbirth. 61% revealed that they did not speak to anyone about how their vagina or vulva changed, with embarrassment (48%) and shame (45%) among the key reasons holding them back, while over half (52%) admitted they simply did not know what to say.

Our challenge was to break down these barriers and create a socially-driven, cohesive campaign educating and encouraging women to start the conversation and get to know their bits and the potential changes during pregnancy and childbirth.

The campaign logo utilises My Expert Midwifes iconic line style, alluding to the shape of the vulva, flexibly adapting to house photography and text to communicate tips, products, and reviews. Photography is always real, unfiltered and relatable, not shying away from the true realities of pregnancy.

Brought to life via the hashtag #KnowYourBits this wasn’t just a frivolous marketing campaign, behind the scenes the team of Midwives at My Expert Midwife worked hard to create an information hub, containing blogs, tips, guides and videos dedicated to educating women about their bits, what they do and how to prepare and protect them during pregnancy, birth and the postpartum period. Our anatomy diagram and animation was a key educational tool, empowering women with the know-how and confidence to talk about and care for their bits.

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Junior Artworker

Do you want to take your technical skills to the next level and learn from some of the best in the business?  We’re looking for someone with an almost OCD approach to accuracy, someone who prides themselves on always getting things right.

We would prefer you to have some knowledge of Illustrator and Photoshop, but as this is a junior position we are not expecting the earth. Your attitude is what really counts, you’ll need to be methodical and assured with a keen eye for the smallest detail. Someone who will ask questions – no matter how small or trivial they may seem.

There will be lots of training involved regarding types of print, and how best to work with each process. We need someone who will soak up all this knowledge but will crave more. Everyone learns something every day, there’s no resting on our laurels here.

We are a small, vibrant company and as such everyone needs to fit in. We laugh, we joke, we work hard to meet all deadlines. There’s no prima donnas here, you’ll be expected to make drinks and fill the dishwasher, just like everybody else!

Sound exciting? Get in touch with kim@our-creative.com to apply!

Junior Designer

Hungry, with drive and ambition and a curious attitude, you’ll need to think big, with bold, creative ideas.
 
We would prefer you to have some knowledge of Adobe Creative Suite, but as this is a junior position we are not expecting the earth. Your attitude is what really counts, you’ll  need to be passionate, inquisitive and ideas driven and able to articulate your thinking to the wider team. Someone who is enthusiastic, shows initiative and has their finger on the pulse of the design world.
 
There will be lots of support to allow your ideas to flourish and lots of training to help you develop your skills further.  We need someone who will soak up all this knowledge but will crave more, want more, question more. Everyone learns something every day, there’s no resting on our laurels here.
 
We are a small, vibrant company and as such everyone needs to fit in. We laugh, we joke, we work hard to meet all deadlines. There’s no prima donnas here, you’ll be expected to make drinks and fill the dishwasher, just like everybody else!

Sound exciting? Get in touch with kim@our-creative.com to apply!

Account Executive

Our client service team is one of the best in the business, to join them you’ll need to be a great people person with the emotional intelligence to read the room and get under the skin of our clients and what makes them tick.

Hungry, with drive and ambition, you’ll have a rigorous eye for detail, never dropping a ball.

We would prefer you to have some knowledge of business and marketing, but your attitude is what really counts, super-organised, you’ll need to be a passionate, tenacious self starter who gets off on dotting all the “I’s” and crossing all the “T’s”.

There will be lots of support to allow you to flourish in this fast paced, exciting environment.  We need someone who will soak up all this knowledge and crave more.  Everyone learns something every day, there’s no resting on our laurels here.

We are a small, vibrant company and as such everyone needs to fit in. We laugh, we joke, we work hard to meet all deadlines. There’s no primadonas here, you’ll be expected to make drinks and fill the dishwasher, just like everybody else!

Sound exciting? Get in touch with kim@our-creative.com to apply!

Dig deeper into this with
Sara
.
Sara Pollard
sara@our-creative.com07796 457922
FURTHER READING
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Back to work.