/
Project.
03 | Chin chin
A fun new design for ASDA's range of alcohol inspired confectionary
Sparked by the ever-growing trend of gin and mock-tails, ASDA came to us to design a range of fun alcohol-flavoured sweets. In order to resonate with a variety of audiences, we wanted to create a fun feeling design that really plays on the design cues of both confectionary and alcohol.
To achieve this, we toyed with the quirky aesthetic of Memphis design, utilising a vibrant and zesty colour palette and traditional typefaces that nod to sophisticated world of alcoholic drinks.
See the full article on World Brand Design
Got a brand challenge?
Whether you are looking to define your brand strategy or need a fresh new identity - let’s solve it together!
We know how to create meaningful brands that connect with audiences and pack a punch.
Drop us a note to hello@our-creative.com and we’ll get back to you soon.
Together,
we create belief.
