03 | Chin chin

Sparked by the ever-growing trend of gin and mock-tails, ASDA came to us to design a range of fun alcohol-flavoured sweets. In order to resonate with a variety of audiences, we wanted to create a fun feeling design that really plays on the design cues of both confectionary and alcohol.

To achieve this, we toyed with the quirky aesthetic of Memphis design, utilising a vibrant and zesty colour palette and traditional typefaces that nod to sophisticated world of alcoholic drinks.

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